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Marketing Imagination

By . Theodore M. Levitt

Product Image: Marketing Imagination

Marketing Imagination

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Description
Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing". Now Theodore Levitt-- renowned as the Harvard Business School's "guru of marketing"-- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia", and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of "The Marketing Imagination" shows Levitt at his best-- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
268
Release Date:
1986-04-21
Publication Date:
1986-04-01
Publisher:
Free Press
Languages:
Original: English
ISBN10:
0029190908
ISBN13:
9780029190906
GPSR Manufacturer Reference:
[email protected]
Weight:
440 g
Height:
152 cm
Width:
229 cm
Thickness:
17 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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