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The Power of Persuasion

By Robert Levine

The Power of Persuasion Psychology

The Power of Persuasion

Only 1 item left in stock
Description
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other—and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
—Slashdot.org "If you're like most people, you think advertising and marketing work—just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
—The Globe and Mail "Levine puts [his] analysis in the service of his real mission—to arm the reader against manipulation."
—The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life."
—Philip Zimbardo former president, American Psychological Association
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
288
Release Date:
2006-02-15
Publication Date:
2006-01-01
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0471763179
ISBN13:
9780471763178
GPSR Manufacturer Reference:
[email protected]
Weight:
445 g
Height:
156 cm
Width:
234 cm
Thickness:
16 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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