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Cluetrain Manifesto

By Rick Levine

Product Image: Cluetrain Manifesto

Cluetrain Manifesto

Only 3 items left in stock
Description
The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
Product details
Binding:
Paperback
Edition:
10
Number of Pages:
322
Release Date:
2011-04-05
Publication Date:
2011-04-05
Publisher:
Hachette Book Group
Languages:
Original: English
ISBN10:
0465024092
ISBN13:
9780465024094
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
13
Maximum Reading Age:
99
Weight:
319 g
Height:
139 cm
Width:
209 cm
Thickness:
25 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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