Marketing in a Competitive Economy

Name: Marketing in a Competitive Economy
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Rodger, Leslie W.

0 - Default Title

Description

Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. Marketing moved from an exercise in profitably disposing of excess goods, to being concerned with producing goods as a result of market opportunities.

Product details

Edition:

1

Number of Pages:

256

Release Date:

2025-11-21

Publication Date:

2025-11-21

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1041155158

ISBN13:

9781041155157

GPSR Manufacturer Reference:

[email protected]

Weight:

552 g

Height:

161 cm

Width:

240 cm

Thickness:

18 cm

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