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Popular Music as Promotion

By Meier, Leslie M

Popular Music as Promotion Law

Popular Music as Promotion

By Meier, Leslie M

0 - Default Title
Description
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges - and what is at stake for music makers and for culture.
Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands.
Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
Product details
Edition:
1
Number of Pages:
216
Release Date:
2016-11-25
Publication Date:
2017-01-30
Publisher:
Polity Press
Languages:
Original: English
ISBN10:
0745692214
ISBN13:
9780745692210
GPSR Manufacturer Reference:
[email protected]
Weight:
408 g
Height:
150 cm
Width:
231 cm
Thickness:
20 cm
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