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Consumer Behavior, Global Edition

Consumer Behavior, Global Edition Law

Consumer Behavior, Global Edition

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Description
For undergraduate and graduate courses in consumer behaviour.Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Product details
Binding:
Paperback
Edition:
12
Number of Pages:
512
Release Date:
2019-01-09
Publication Date:
2019-01-09
Publisher:
Pearson
Languages:
Original: English
ISBN10:
1292269243
ISBN13:
9781292269245
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
10
Maximum Reading Age:
80
Weight:
1256 g
Height:
216 cm
Width:
276 cm
Thickness:
28 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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