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Introducing Social Semiotics

By Leeuwen, Theo Van

Introducing Social Semiotics

0 - Default Title
Description
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
308
Release Date:
2004-11-15
Publication Date:
2004-12-13
Publisher:
Taylor & Francis Ltd
Languages:
Original: English
ISBN10:
0415249449
ISBN13:
9780415249447
GPSR Manufacturer Reference:
[email protected]
Weight:
635 g
Height:
178 cm
Width:
243 cm
Thickness:
15 cm
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