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Social Marketing

Product Image: Social Marketing

Social Marketing

0 - Default Title
Description
Successful social marketing holds the power to change the world.  Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today¿s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health,  protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
Product details
Binding:
Paperback
Edition:
7
Number of Pages:
570
Release Date:
2023-06-16
Publication Date:
2023-06-16
Publisher:
SAGE Publications, Inc
Languages:
Original: English
ISBN10:
1071851640
ISBN13:
9781071851647
GPSR Manufacturer Reference:
[email protected]
Weight:
1139 g
Height:
187 cm
Width:
232 cm
Thickness:
35 cm
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