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Policymaking for Citizen Behavior Change

By Lee, Nancy R.

Policymaking for Citizen Behavior Change

By Lee, Nancy R.

0 - Default Title
Description
Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens' behavior, and how to advocate for and support its appropriate application. Examining a variety of social marketing cases and tools, including more than 40 success stories, this text is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector.¿ It's also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
204
Release Date:
2017-08-22
Publication Date:
2017-08-22
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138696005
ISBN13:
9781138696006
GPSR Manufacturer Reference:
[email protected]
Weight:
304 g
Height:
152 cm
Width:
229 cm
Thickness:
11 cm
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