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Key Themes in Media Theory

Key Themes in Media Theory

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Description
"Key Themes in Media Theory is wonderfully wide-ranging and deservedly destined to become a key text for students of Media Studies." Professor John Storey, University of Sunderland, UK "The very best text books are not just summaries of complex ideas for a student audience or an introduction to a critical canon; the very best add something to the canon they reflect upon, and Dan Laughey's Key Themes in Media Theory is one such book. [It] is not a means to an end, as many such books can be. Rather it is a motivational primer, and one that should send both students and teachers heading to the library toread the theorists presented here again, for the first time." Richard Berger, Art, Design, Media; The Higher Education Academy, UK - What is media theory?- How do media affect our actions, opinions and beliefs?- In what ways do media serve powerful political and economic interests?- Is media consumerism unhealthy or is it empowering?Key Themes in Media Theory provides a thorough and critical introduction to the key theories of media studies. It is unique in bringing together different schools of media theory into a single, comprehensive text, examining in depth the ideas of key media theorists such as Lasswell, McLuhan, Hall, Williams, Barthes, Adorno, Baudrillard and Bourdieu. Using up-to-date case studies the book embraces media in their everyday cultural forms - music, internet, film, television, radio, newspapers and magazines - to enable a clearer view of the 'big picture' of media theory. In ten succinct chapters Dan Laughey discusses a broad range of themes, issues and perspectives that inform our contemporary understanding of media production and consumption. These include:- Behaviourism and media effects- Feminist media theory- Postmodernity and information society- Political economy- Media consumerism With images and diagrams to illustrate chapter themes, examples that apply media theory to media practice, recommended reading at the end of every chapter, and a useful glossary of key terms, this book is the definitive guide to understanding media theory.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
250
Release Date:
2007-10-01
Publication Date:
2008-04-30
Publisher:
McGraw-Hill Publishing Company
Languages:
Original: English
ISBN10:
033521813X
ISBN13:
9780335218134
GPSR Manufacturer Reference:
[email protected]
Weight:
411 g
Height:
152 cm
Width:
227 cm
Thickness:
18 cm
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