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Environmental Analysis for Strategic Marketing Planning

By László Molnár

Environmental Analysis for Strategic Marketing Planning

By László Molnár

0 - Default Title
Description
Environmental Analysis for Strategic Marketing Planning is a comprehensive guide to understanding and analyzing the business environment from a strategic marketing perspective. The book explores how macro, industry, competitor, customer, and internal factors influence marketing decisions and contribute to building sustainable competitive advantage. It presents the most important analytical tools - such as the STEEPLE framework, Porter's Five Forces, benchmarking, the 6W model of customer analysis, the McKinsey 7S model, and SWOT analysis - each accompanied by theoretical foundations, practical implementation steps, advantages, and limitations. The aim is to help readers interpret complex environmental dynamics and integrate insights from different analyses into a coherent strategic mindset. This book serves as a valuable resource for marketing and management students as well as practitioners seeking to make evidence-based, forward-looking decisions in an increasingly complex and fast-changing world.
Product details
Binding:
Paperback
Number of Pages:
164
Release Date:
2025-11-14
Publication Date:
2025-11-14
Publisher:
GlobeEdit
Languages:
Original: English
ISBN10:
6209057977
ISBN13:
9786209057977
GPSR Manufacturer Reference:
[email protected]
Weight:
262 g
Height:
150 cm
Width:
220 cm
Thickness:
10 cm
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