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Launchcode

By Larry Mickelberg

Launchcode

By Larry Mickelberg

0 - Default Title
Description
Volume 2: The Commercial AI Playbook reveals how AI agents are redefining the operating model of pharmaceutical commercialization. From omnichannel planning and brand strategy to insight generation and launch execution, Larry Mickelberg unpacks how agentic systems reinvent the daily workflows of modern commercial teams. This volume offers a practical blueprint for rebuilding the commercial stack-task by task, role by role-with intelligent agents at the core. For leaders of brand, field, and agency teams, it's a playbook for speed, adaptability, and competitive advantage in the era of AI-powered precision.
Product details
Binding:
Paperback
Number of Pages:
254
Release Date:
2025-07-29
Publication Date:
2025-07-29
Publisher:
Axonal.AI LLC
Languages:
Original: English
ISBN10:
1968615024
ISBN13:
9781968615024
GPSR Manufacturer Reference:
[email protected]
Weight:
374 g
Height:
152 cm
Width:
229 cm
Thickness:
14 cm
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