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Viral Marketing

Product Image: Viral Marketing

Viral Marketing

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Description
Sascha Langner, Experte für Internet-Marketing, erläutert anschaulich, was virales Marketing ausmacht, wie man eine virale Kampagne professionell plant und umsetzt und worauf man bei der Erfolgskontrolle achten sollte. Die 3. Auflage wurde um neue spannende Praxisbeispiele von Burger King, Wrigley und dem Telefonstreichportal Marcophono ergänzt. Mit Website zum Buch unter www.viral-marketing-buch.de.
Product details
Edition:
3
Number of Pages:
256
Release Date:
2009-07-15
Publication Date:
2009-07-15
Publisher:
Gabler Verlag
Languages:
Original: German
ISBN10:
3834914908
ISBN13:
9783834914903
GPSR Manufacturer Reference:
Weight:
553 g
Height:
160 cm
Width:
241 cm
Thickness:
20 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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