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Winning Minds

By Simon Lancaster

Winning Minds Law

Winning Minds

Only 1 item left in stock
Description
Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
240
Release Date:
2015-07-30
Publication Date:
2015-07-30
Publisher:
Palgrave Pivot
Languages:
Original: English
ISBN10:
1137465921
ISBN13:
9781137465924
GPSR Manufacturer Reference:
[email protected]
Weight:
371 g
Height:
155 cm
Width:
235 cm
Thickness:
14 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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