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Entrepreneurship

Entrepreneurship

0 - Default Title
Description
For courses in Entrepreneurship and Small Business Management.At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
300
Release Date:
2013-11-01
Publication Date:
2024-06-03
Publisher:
Pearson
Languages:
Original: English
ISBN10:
1292040009
ISBN13:
9781292040004
GPSR Manufacturer Reference:
[email protected]
Weight:
749 g
Height:
216 cm
Width:
276 cm
Thickness:
17 cm
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