Online Place Branding

Name: Online Place Branding
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Phoenix Lam

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Description

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

Product details

Edition:: 1
Languages:: Original: English
Number of Pages:: 206
Publisher:: Routledge
Publication Date:: 2020-12-29
ISBN / EAN:: 9780367000349
Weight:: 479 g
Dimensions:: 16/24/2 cm
GPSR Manufacturer Reference:: [email protected]

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