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Online Place Branding

By Phoenix Lam

Online Place Branding

0 - Used - good
Description
Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.
Product details
Edition:
1
Number of Pages:
206
Release Date:
2020-12-29
Publication Date:
2020-12-29
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0367000342
ISBN13:
9780367000349
GPSR Manufacturer Reference:
[email protected]
Weight:
479 g
Height:
161 cm
Width:
240 cm
Thickness:
16 cm
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