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Online marketing for the 50+ generation

By Michael Lackner

Online marketing for the 50+ generation

By Michael Lackner

0 - Default Title
Description
Society is facing demographic change. Customers over the age of 50 make up the largest share of the population in Austria and also have the greatest purchasing power. It is therefore time for companies to become aware of this change and respond to the new circumstances. At the same time, the 50+ generation is one of the largest user groups on the Internet. It is therefore important for companies to make their websites suitable for senior citizens. This thesis therefore examines demographic change in Austria based on data from Statistics Austria and highlights its significance and potential. Using empirical research, two expert surveys and literature research, the most important points for a senior-friendly website are identified and general recommendations for communication with the 50+ generation are presented and justified.
Product details
Binding:
Paperback
Number of Pages:
80
Release Date:
2025-07-31
Publication Date:
2025-07-31
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6202335033
ISBN13:
9786202335034
GPSR Manufacturer Reference:
[email protected]
Weight:
137 g
Height:
150 cm
Width:
220 cm
Thickness:
5 cm
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