Principles of Marketing for a Digital Age

Name: Principles of Marketing for a Digital Age
Brand: Sage Publications Ltd.
Availability: OutOfStock
Rating: 5 (1 reviews)

By Tuten, Tracy L.

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Description

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.

This third edition brings you:

- Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour - New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative - Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.

Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Product details

Binding:: Paperback
Edition:: 3
Number of Pages:: 496
Release Date:: 2025-12-01
Publication Date:: 2025-12-01
Publisher:: Sage Publications Ltd.
Languages:: Original: English
ISBN10:: 1036201090
ISBN13:: 9781036201098
GPSR Manufacturer Reference:: [email protected]
Weight:: 1052 g
Height:: 190 cm
Width:: 245 cm
Thickness:: 26 cm

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