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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

By Phillips, Peter L.

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage Business, Finance & Career

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

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Description
In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more. • Covers all the essential elements comprising an effective design brief • Copublished with the prestigious Design Management Institute Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
224
Release Date:
2004-03-01
Publication Date:
2004-03-01
Publisher:
Allworth
Languages:
Published: English, Original: English
ISBN10:
1581153244
Weight:
340 g
Height:
22.8 cm
Width:
15.2 cm
Thickness:
15.4 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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