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Sport and Corporate Nationalisms

By Silk, Michael L.

Sport and Corporate Nationalisms Law

Sport and Corporate Nationalisms

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Description
The world of sport is saturated with the signs and images of transnational corporations. But what effect does the relationship between sport and transnational corporate capitalism have on national cultural identities?From baseball in Japan to the growth of womens soccer in the US, from the corporate use of sport after September 11th to the FA Cup and the NBA, sporting events and their corporate partners can have a profound impact on collective imaginations at both transnational and local levels. Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age.Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
308
Release Date:
2004-12-01
Publication Date:
2004-03-01
Publisher:
Berg 3PL
Languages:
Original: English
ISBN10:
1859737994
ISBN13:
9781859737996
GPSR Manufacturer Reference:
[email protected]
Weight:
471 g
Height:
156 cm
Width:
234 cm
Thickness:
17 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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