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Strategic Management in the Media
Strategic Management in the Media
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Description
- Eli Noam, Columbia Business School ¿A landmark contribution to scholarship, Küng's excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.¿
- Gillian Doyle, University of Glasgow ¿In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.¿
- David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.¿
- Gregory Ferrell Lowe, University of Tampere
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition:
- - Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach - Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC - Explains strategic theory and concepts with insight and clarity - Shows how to understand change and decision-making within media organizations.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
256
Release Date:
2016-11-24
Publication Date:
2016-11-24
Publisher:
SAGE Publications Ltd
Languages:
Original:
English
ISBN10:
1473929504
ISBN13:
9781473929500
GPSR Manufacturer Reference:
Weight:
457 g
Height:
169 cm
Width:
241 cm
Thickness:
17 cm
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