Placeholder text

Profitable Customer Engagement: Concept, Metrics and Strategies

Name: Profitable Customer Engagement: Concept, Metrics and Strategies
Brand: SAGE PUBN
Availability: OutOfStock
Rating: 5 (1 reviews)

By V. Kumar

0 - Used - good

Description

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

Product details

Edition:: 1
Languages:: Original: English
Number of Pages:: 340
Age Recommendation:: 2 – 6 years
Publisher:: SAGE PUBN
Publication Date:: 2014-01-07
Release Date:: 2013-11-06
ISBN / EAN:: 9788132113409
Weight:: 743 g
Dimensions:: 161/240/25 cm

Buy on Amazon

Currently sold out

Back in stock email

Add to Wishlist

Abonnez-vous à notre newsletter et recevez 10 % de réduction* !

Profitable Customer Engagement: Concept, Metrics and Strategies