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Profitable Customer Engagement: Concept, Metrics and Strategies

By V. Kumar

Profitable Customer Engagement: Concept, Metrics and Strategies book

Profitable Customer Engagement: Concept, Metrics and Strategies

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Description
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.
Product details
Edition:
1
Number of Pages:
340
Release Date:
2013-11-06
Publication Date:
2014-01-07
Publisher:
SAGE PUBN
Languages:
Original: English
ISBN10:
8132113403
ISBN13:
9788132113409
Minimum Reading Age:
2
Maximum Reading Age:
6
Weight:
743 g
Height:
161 cm
Width:
240 cm
Thickness:
25 cm
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