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The Dark Side of Marketing

By Pawan Kumar

The Dark Side of Marketing

By Pawan Kumar

- Default Title
Description
This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies that erode individual autonomy, and will provide guidance for new models for suitable and recuperative marketing. The authors draw on extensive research and real-world examples from advanced and developing countries and critically examine the technological, legal and ethical implications of these marketing practices. It proposes pathways to more respectful, empowering, democratic, sustainable, and recuperative marketing models and approaches.
Product details
Number of Pages:
432
Release Date:
2025-07-31
Publication Date:
2025-07-31
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031949455
ISBN13:
9783031949456
GPSR Manufacturer Reference:
[email protected]
Weight:
666 g
Height:
153 cm
Width:
216 cm
Thickness:
28 cm
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