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Brand Breakout

By Nirmalya Kumar

Product Image: Brand Breakout

Brand Breakout

0 - Default Title
Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Product details
Edition:
1
Number of Pages:
256
Release Date:
2013-06-13
Publication Date:
2013-06-13
Publisher:
Palgrave MacMillan UK
Languages:
Original: English
ISBN10:
1137276614
ISBN13:
9781137276612
GPSR Manufacturer Reference:
[email protected]
Weight:
601 g
Height:
163 cm
Width:
241 cm
Thickness:
32 cm
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