Trade Shows from One Country to the Next

Name: Trade Shows from One Country to the Next
Brand: Larry Kulchawik
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

Trade show marketing contributes nearly $2 trillion to the global economy, yet many companies struggle when exhibiting beyond their home country. Trade Shows from One Country to the Next explores the cultural, communication, and strategic differences that impact success at international trade shows.
This book focuses on the essential adjustments exhibitors must make when presenting products and services abroad-where expectations, behaviors, and communication styles can vary dramatically. While centered on trade show marketing, the insights extend to any form of face-to-face selling in an international, multi-day exhibition environment.
Designed for marketing and exhibit managers, the book is equally valuable to show organizers, venue professionals, and business leaders working across borders.
At the heart of international success is effective communication. There is no right way or wrong way-only a different way. By understanding and respecting these differences, readers gain the tools needed to communicate clearly, build trust, and succeed in global marketing environments.

Product details

Binding:: Paperback
Number of Pages:: 488
Publication Date:: 2026-02-03
Publisher:: Larry Kulchawik
Languages:: Original: English
ISBN13:: 9798295602344
GPSR Manufacturer Reference:: [email protected]
Weight:: 700 g
Height:: 152 cm
Width:: 229 cm
Thickness:: 26 cm

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