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Marketing

By Richard Kühn

Product Image: Marketing

Marketing

0 - Used - good
Description
For the 15th edition of Marketing – Analysis and Strategy, Richard Kühn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
156
Release Date:
2017-08-01
Publication Date:
2017-08-31
Publisher:
Weber Verlag AG
Languages:
Original: English
ISBN10:
3859328719
ISBN13:
9783859328716
GPSR Manufacturer Reference:
[email protected]
Weight:
601 g
Height:
210 cm
Width:
297 cm
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