Marketing

Name: Marketing
Brand: Weber Verlag AG
Availability: OutOfStock
Rating: 5 (1 reviews)

By Richard Kühn

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Description

For the 15th edition of Marketing – Analysis and Strategy, Richard Kühn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook.

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 156
Publisher:: Weber Verlag AG
Publication Date:: 2017-08-31
Release Date:: 2017-08-01
ISBN / EAN:: 9783859328716
Weight:: 601 g
Dimensions:: 210/297/0 cm
GPSR Manufacturer Reference:: [email protected]

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