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Exploring Markets

By Stefan Kühl

Exploring Markets

By Stefan Kühl

0 - Default Title
Description
Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment –or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
64
Release Date:
2025-10-02
Publication Date:
2025-10-02
Publisher:
Springer
Languages:
Original: English
ISBN10:
3032050286
ISBN13:
9783032050281
GPSR Manufacturer Reference:
[email protected]
Weight:
89 g
Height:
127 cm
Width:
203 cm
Thickness:
4 cm
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