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Shopping Centre Marketing

By Piotr Krowicki

Shopping Centre Marketing

By Piotr Krowicki

- Default Title
Description
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
234
Release Date:
2025-06-27
Publication Date:
2025-06-27
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032690534
ISBN13:
9781032690537
Weight:
363 g
Height:
156 cm
Width:
234 cm
Thickness:
13 cm
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