Gender, Branding, and the Modern Music Industry

Name: Gender, Branding, and the Modern Music Industry
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kristin Lieb

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Description

Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.
This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications on the greater social world.

Product details

Edition:: 2
Number of Pages:: 296
Release Date:: 2018-01-24
Publication Date:: 2018-01-18
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1138064157
ISBN13:: 9781138064157
GPSR Manufacturer Reference:: [email protected]
Weight:: 582 g
Height:: 157 cm
Width:: 235 cm
Thickness:: 21 cm

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