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Lean Product Lifecycle, The

By Sonja Kresojevic

Product Image: Lean Product Lifecycle, The

Lean Product Lifecycle, The

Only 1 item left in stock
Description
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;- STRATEGY LEADERSHIP AND MANAGEMENT- BUSINESS INNOVATION- PRODUCT DEVELOPMENT DECISION MAKING "The path to profitable new products that has invigorated our product development process." Peter Pascale, Vice President of Product Management at Pearson VUE. "The lean product lifecycle is an invaluable guide to help you future proof your company, ensuring innovation is at the forefront whilst managing the core business” - Antonia Barton, Marketing & Digital Director, BT Plc "The Lean Product Lifecycle delivers a clear roadmap for developing and managing products along their lifecycle. A must have practical guide for corporate innovators" - Thomas Krogh Jensen, CEO at Copenhagen Fintech "The Lean Product Lifecycle is crammed full of practical tools and examples for bringing lean innovation into any company. A must read" - Des Dearlove & Stuart Crainer, Founders of Thinkers50 Discover how lessons from lean start-ups can transform your business. The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models while managing your core portfolio. Follow the 6 key phases of a product’s life; IDEA - EXPLORE - VALIDATE - GROW - SUSTAIN - RETIRE And discover how to develop products according to their life stage and ensure the right investment for each is assigned. There is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups. Using the tools and templates in this book, you’ll be able to:- Take a new product from idea to scale within a market.- Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products.- Use the right tools and methods for validating new products ideas and business models.- Understand how to manage mature products and retire old products using lean innovation principles. Happy Reading! Please do share your thoughts with us.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
264
Release Date:
2018-12-02
Publication Date:
2018-11-22
Publisher:
Pearson Education Limited
Languages:
Original: English
ISBN10:
1292186410
ISBN13:
9781292186412
GPSR Manufacturer Reference:
[email protected]
Weight:
480 g
Height:
186 cm
Width:
233 cm
Thickness:
20 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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