Principles of Marketing: Global Edition

Name: Principles of Marketing: Global Edition
Brand: Pearson Education
Availability: OutOfStock
Rating: 5 (1 reviews)

By Philip Kotler

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Description

The Principles of Marketing (2011) textbook gives a deep insight into the fundamentals of marketing to its readers. This 744-page marketing hardcover is authored by Gary Armstrong and Philip Kotler. Utilizing an easy-to-grasp approach, this Armstrong and Kotler textbook is easy to understand. With emphasis on topics like sustainability and marketing in challenging economic climate of today, this marketing hardcover is the one of the best text on the subject. ‘Principles of Marketing (2011)’ explains how one should focus on creating customer values and serving the requirements of more intelligent consumers of today’s world. You will find real-world examples at the end of each chapter in this Armstrong and Kotler textbook for group discussions and better understanding of the subject.

Product details

Binding:: Paperback
Edition:: 14
Number of Pages:: 744
Release Date:: 2011-04-27
Publication Date:: 2011-04-27
Publisher:: Pearson Education
Languages:: Published: English, Original: English
ISBN10:: 027375243X
ISBN13:: 9780273752431
GPSR Manufacturer Reference:: [email protected]
Weight:: 1220 g
Height:: 27.4 cm
Width:: 21.9 cm
Thickness:: 2.4 cm

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