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Principles of Marketing

Principles of Marketing Business, Finance & Career

Principles of Marketing

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Description
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help students understand how to create value and build customer relationships. In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
Product details
Binding:
Paperback
Edition:
8
Number of Pages:
720
Release Date:
2020-01-01
Publication Date:
2019-11-14
Publisher:
Pearson Education
Languages:
Original: English
ISBN10:
1292269561
ISBN13:
9781292269566
GPSR Manufacturer Reference:
[email protected]
Weight:
1753 g
Height:
216 cm
Width:
276 cm
Thickness:
39 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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