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Principles of Marketing

By Philip Kotler

Principles of Marketing Law

Principles of Marketing

Only 1 item left in stock
Description
Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Principles of Marketing with MyMarketingLab access card 6e (ISBN 9780273743194) if you need access to the MyLab as well, and save money on this brilliant resource. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Need extra support? This product is the book alone, and does NOT come with access to MyMarketingLab. This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Principles of Marketing with MyMarketingLab access card 6e (ISBN 9780273743194). Alternatively, buy access to MyMarketingLab and the eText - an online version of the book - online at www.mymarketinglab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
Product details
Binding:
Paperback
Edition:
6
Number of Pages:
720
Release Date:
2013-04-02
Publication Date:
2013-04-25
Publisher:
Prentice Hall
Languages:
Original: English
ISBN10:
0273742973
ISBN13:
9780273742975
Weight:
1495 g
Height:
210 cm
Width:
274 cm
Thickness:
30 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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