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Marketing Management

By Philip Kotler

Product Image: Marketing Management

Marketing Management

By Philip Kotler

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Description
The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book.
Product details
Edition:
3
Number of Pages:
976
Release Date:
2016-05-15
Publication Date:
2016-05-04
Publisher:
Prentice Hall
Languages:
Original: English
ISBN10:
1292093234
ISBN13:
9781292093239
Weight:
2285 g
Height:
217 cm
Width:
282 cm
Thickness:
43 cm
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