Marketing for Hospitality and Tourism

Name: Marketing for Hospitality and Tourism
Brand: Pearson Education
SKU: 9781292020037-G
Price: 70.28 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Philip Kotler

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Description

This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.

Product details

Binding:: Paperback
Edition:: 6
Number of Pages:: 682704
Release Date:: 2009-09-21
Publication Date:: 2009-09-21
Publisher:: Pearson Education
Languages:: Published: English, Original: English
ISBN10:: 1292020032
Weight:: 200 g
Height:: 27.3 cm
Width:: 21.7 cm
Thickness:: 2.4 cm

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