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Marketing: An Introduction

By Philip Kotler

Product Image: Marketing: An Introduction

Marketing: An Introduction

Only 2 items left in stock
Description
For undergraduate courses on the principles of marketing. ? An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction?shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. ? The?Thirteenth Edition?reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. ? Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. ? Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. ?Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Product details
Binding:
Paperback
Edition:
13
Number of Pages:
672
Release Date:
2016-10-05
Publication Date:
2016-06-08
Publisher:
Prentice Hall
Languages:
Original: English
ISBN10:
1292146508
ISBN13:
9781292146508
Weight:
1299 g
Height:
217 cm
Width:
276 cm
Thickness:
25 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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