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Marketing 5.0

By Philip Kotler

Product Image: Marketing 5.0

Marketing 5.0

Only 1 item left in stock
Description
PRAISE FOR MARKETING 5.0 "What really impresses me about this book is how it integrates the power of modern technologies and the emerging value systems of humanity. The book supports the marketers of the future to understand this integration and to convert it into actions, which are both effective and sustainable." —HERMANN SIMON, Founder and Honorary Chairman, Simon-Kucher & Partners "Phil Kotler has an amazing ability to bring clarity to the past, present, and future of marketing, always understanding what needs to be enduring and what needs to be changed. With Marketing 5.0, Kotler and his co-authors boldly incorporate digital technologies into marketing thinking, planning, and implementation. Timely and timeless, Marketing 5.0 is your indispensable guide to marketing success." —KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College "A timely and far-reaching guide to the potential of digital technologies to transform business practice. Marketers that grasp these possibilities sooner than their rivals and then act on them faster will give their firms a durable advantage." —GEORGE DAY, Geoffrey T. Boisi Professor Emeritus, Wharton School of the University of Pennsylvania "The book is timely and has great relevance at the present COVID-19 time. The continued lockdown in many countries has forced companies to look at the digital aspects of marketing. It is also the right size to be a handbook for practicing managers." —WALTER VIERA, Former Chairman, International Council of Management Consulting Institutes
Product details
Edition:
1
Number of Pages:
224
Release Date:
2021-04-01
Publication Date:
2021-04-01
Publisher:
Wiley John + Sons
Languages:
Original: English
ISBN10:
1119668514
ISBN13:
9781119668510
GPSR Manufacturer Reference:
[email protected]
Weight:
424 g
Height:
158 cm
Width:
236 cm
Thickness:
27 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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