Placeholder text

Go to cart

Marketing 3.0

By Philip Kotler

Product Image: Marketing 3.0

Marketing 3.0

Only 3 items left in stock
Description
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. - Explains the future of marketing, along with why most marketers are stuck in the past - Examines companies that are ahead of the curve, such as S. C. Johnson - Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Product details
Edition:
1
Number of Pages:
208
Release Date:
2010-04-12
Publication Date:
2010-05-03
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0470598824
ISBN13:
9780470598825
GPSR Manufacturer Reference:
[email protected]
Weight:
464 g
Height:
157 cm
Width:
235 cm
Thickness:
16 cm

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€2,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 3 items left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€2,49