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Market Your Way to Growth

By Philip Kotler

Market Your Way to Growth Law

Market Your Way to Growth

Only 1 item left in stock
Description
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. - Proven business and marketing advice from leading names in the industry - Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others - Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Product details
Edition:
1
Number of Pages:
240
Release Date:
2013-03-08
Publication Date:
2012-12-26
Publisher:
Wiley
Languages:
Original: English
ISBN10:
111849640X
ISBN13:
9781118496404
GPSR Manufacturer Reference:
[email protected]
Weight:
509 g
Height:
157 cm
Width:
235 cm
Thickness:
18 cm

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