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Humanism in Marketing

By Philip Kotler

Humanism in Marketing Law

Humanism in Marketing

0 - Default Title
Description
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management.
Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership.
Product details
Binding:
Paperback
Number of Pages:
368
Release Date:
2025-10-26
Publication Date:
2025-10-26
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031671570
ISBN13:
9783031671579
GPSR Manufacturer Reference:
[email protected]
Weight:
476 g
Height:
148 cm
Width:
210 cm
Thickness:
20 cm
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