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B2B Brand Management

By Philip Kotler

B2B Brand Management

By Philip Kotler

0 - Default Title
Description
Performance Branding in B2B.- Transformative Marketing in B2B.- Basics of B2B Branding, Theory and Practice.- The B2B Brand Building Process.- Beware of Branding Pitfalls.- Future Perspective of B2B Brands.
Product details
Edition:
2
Number of Pages:
408
Release Date:
2025-09-18
Publication Date:
2025-09-18
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031946642
ISBN13:
9783031946646
GPSR Manufacturer Reference:
[email protected]
Weight:
774 g
Height:
160 cm
Width:
241 cm
Thickness:
28 cm
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