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Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

By Kosslyn, Stephen M.

Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations Medicine

Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

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Description
True or False? Most PowerPoint presentations are: �compelling �illuminating �informative �clear and to the point Answer: False Make a change following the principles of Stephen Kosslyn: �a world authority on the visual brain �a clear and engaging writer Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
234
Release Date:
2007-08-13
Publication Date:
2007-08-13
Publisher:
Oxford University Press, USA
Languages:
Published: English, Original: English
ISBN10:
0195320697
Weight:
522 g
Height:
1.4 cm
Width:
25.2 cm
Thickness:
17.9 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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