Consumer Engagement in the Cultural Sector

Name: Consumer Engagement in the Cultural Sector
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Magdalena Kosiada-Sylburska

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Description

The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.

Product details

Edition:: 1
Number of Pages:: 322
Release Date:: 2025-03-31
Publication Date:: 2025-03-31
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1032909919
ISBN13:: 9781032909912
Weight:: 649 g
Height:: 161 cm
Width:: 240 cm
Thickness:: 22 cm

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