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Marketingorganisation

By Richard Köhler

Product Image: Marketingorganisation

Marketingorganisation

Only 1 item left in stock
Description
There are many marketing books, but only few which cover the design of marketing organisations. But it is essential in regards to the concrete realisation of market-orientated thinking to create suitable structures and processes. The authors explore arrangements, in order to improve customer-orientated processes and to structure responsibilities in accordance to the challenges, whilst always also considering supporting information technology systems.Furthermore, the requirements of organisational change are mentioned, as well as the influence of internationalisation. The evaluation is always based on efficiency criteria and numerous case studies are used in order to illustrate the points.
Product details
Edition:
1
Number of Pages:
360
Release Date:
2014-03-20
Publication Date:
2014-03-20
Publisher:
Kohlhammer W.
Languages:
Original: German
ISBN10:
317020078X
ISBN13:
9783170200784
GPSR Manufacturer Reference:
[email protected]
Weight:
726 g
Height:
159 cm
Width:
236 cm
Thickness:
25 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgzMTcwMjAwNzg0
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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