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Choice and Preference in Media Use

By Silvia Knobloch-Westerwick

Choice and Preference in Media Use

0 - Default Title
Description
In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Product details
Edition:
illustrated
Number of Pages:
466
Release Date:
2014-07-14
Publication Date:
2014-07-14
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0805855157
ISBN13:
9780805855159
GPSR Manufacturer Reference:
[email protected]
Weight:
820 g
Height:
157 cm
Width:
235 cm
Thickness:
29 cm
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