Placeholder text

Go to cart

Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises

By Uwe Kleinkes

Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises Law

Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises

0 - Default Title
Description
This Quick Guide is the ideal resource for small and medium-sized B2B companies looking to boost their market visibility through content marketing. It provides a clear structure for beginners and time-constraint marketing professionals, covering all key steps—from setting goals and analysis to planning, production, and management—while addressing the unique characteristics of the B2B sector. This edition introduces the topic of generative AI and its effective use in content marketing is thoroughly explored. The author explains how to use AI tools effectively and covers optimal prompting strategies and areas of application. Important topics such as ethics, data protection and copyright are also addressed. The guide includes numerous checklists for an organized, step-by-step approach, additional online working materials for individual implementation, and a comprehensive practical example.
Product details
Binding:
Paperback
Number of Pages:
152
Release Date:
2025-09-02
Publication Date:
2025-09-02
Publisher:
Springer
Languages:
Original: English
ISBN10:
3658489693
ISBN13:
9783658489694
GPSR Manufacturer Reference:
[email protected]
Weight:
207 g
Height:
148 cm
Width:
210 cm
Thickness:
9 cm
Buy on Amazon
Currently sold out