Fundamentals of Business-to-Business Marketing

Name: Fundamentals of Business-to-Business Marketing
Brand: Springer
SKU: 9783319385211-N
Price: 40.99 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Michael Kleinaltenkamp

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Description

¿This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 340
Release Date:: 2016-10-29
Publication Date:: 2016-10-29
Publisher:: Springer
Languages:: Original: English
ISBN10:: 3319385216
ISBN13:: 9783319385211
GPSR Manufacturer Reference:: [email protected]
Weight:: 517 g
Height:: 155 cm
Width:: 235 cm
Thickness:: 19 cm

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