Practical Strategies and Case Studies for Online Marketing 6.0

Name: Practical Strategies and Case Studies for Online Marketing 6.0
Brand: IGI Global
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kittisak Wongmahesak

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Description

In today's digital landscape staying ahead in online marketing demands more than just keeping up with trends. Marketers must master the new era of online marketing. Online marketing 6.0 represents a new era of marketing innovation by using AI, personalization, and new immersive experiences that redefine how brands connect with consumers. Through proven strategies and compelling case studies, industry leaders are leveraging the latest tools and platforms to drive growth, build loyalty, and create memorable digital experiences that resonate in a saturated market. Practical Strategies and Case Studies for Online Marketing 6.0 is a comprehensive collection of real-world examples showcasing the innovation in online marketing 6.0. It explores the evolving world of digital marketing, moving beyond the traditional tools into a more technology-based approach. This book not only shows the successful case studies but also the challenges faced in online marketing, highlighting the lessons learned and the adaptability required in this rapidly changing environment. This book covers topics such as AI, metaverse, and ethical and sustainable marketing practices and is a useful resource for marketing managers, digital marketing specialists, entrepreneurs, business owners, and marketing students.

Product details

Number of Pages:: 484
Release Date:: 2025-05-09
Publication Date:: 2025-05-08
Publisher:: IGI Global
Languages:: Original: English
ISBN13:: 9798337320588
GPSR Manufacturer Reference:: [email protected]
Weight:: 1097 g
Height:: 183 cm
Width:: 260 cm
Thickness:: 30 cm

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