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How to Win at CRM

By Seth Kinnett

How to Win at CRM

By Seth Kinnett

- Default Title
Description
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
240
Release Date:
2020-10-02
Publication Date:
2020-09-30
Publisher:
Auerbach Publications
Languages:
Original: English
ISBN10:
0367657880
ISBN13:
9780367657888
GPSR Manufacturer Reference:
[email protected]
Weight:
371 g
Height:
156 cm
Width:
234 cm
Thickness:
13 cm
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