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Digital Marketing Strategy

By Simon Kingsnorth

Digital Marketing Strategy

By Simon Kingsnorth

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Description
Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact. You'll learn how to: - Develop a strategic digital marketing plan using proven frameworks- Implement AI-driven tools to enhance campaign efficiency- Optimize marketing performance with data-backed decision making- Build career credibility through advanced digital marketing skills- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career. Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies
Product details
Edition:
4
Number of Pages:
440
Release Date:
2025-11-03
Publication Date:
2025-11-25
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398622079
ISBN13:
9781398622074
GPSR Manufacturer Reference:
[email protected]
Weight:
822 g
Height:
161 cm
Width:
240 cm
Thickness:
28 cm
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